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troncating journalism

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https://www.youtube.com/watch?v=oeo1V-47BBw

If you want a picture of the future of news journalism, imagine a content optimization system stamping on a newspaper reporter’s face, forever.

Also, more autoplay!

Tribune newspapers were responsible for some of the best journalism of the past century; Tronc, according to its leaders, would instead serve as a “content curation and monetization engine.” Today, in a chilling new video warning issued to all employees, the leaders of the Tronc empire unveiled phase two of their plan: the gradual transformation of the company into a series of video embeds.

[…]

The basic idea here is that Tronc will syndicate articles and videos across its properties. Which is fine! But there’s not much money in text, and so Tronc is leaning hard into video. Today, 16 percent of the company’s articles include an embedded video; that number will more than double to 50 percent next year. But what if the article I just wrote doesn’t make sense as a video, you might ask? Congratulations! You’ve just been laid off.

Eventually large print and broadcast news outlets will be staffed by five people who spend their wretched days scanning Twitter, Facebook and Instachat, asking people if they can use their pics and videos and throwing some sort of copy around whatever they get. That’s sure to boost news reporters’ already high morale.

(As an aside, Tribune v. 2.0 is spelled with a lowercase t for maximum disruptive power. But I can imagine the writer saying Fuck that noise, je refuse.)

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