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Adbusters

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I’ve long thought Adbusters brought out the worst in the left–lazy, self-congratulatory, conspiratorial, lacking a critique of power, relying on clever images rather than articulating an interesting politics. Basically, a love of Adbusters was probably a sign I didn’t need to take you very seriously. I’m glad to see Ramon Glazov and Jacobin take it on. And boy, this stuff is crazy:

This March, Adbusters jumped into what ought to seem like a marriage made in hell. It ran a glowing article on Beppe Grillo – Italy’s scruffier answer to America’s Truther champion Alex Jones – calling him “nuanced, fresh, bold, and committed as a politician,” with “a performance artist edge” and “anti-austerity ideas… [C]ountries around the world, from Greece to the US, can look to [him] for inspiration.” Grillo, the piece gushed, was “planting the seed of a renewed – accountable, fresh, rational, responsible, energized – left, that we can hope germinates worldwide.”

Completely unmentioned was the real reason Grillo is so controversial in Italy: his blog is full of anti-vaccination and 9/11 conspiracy claims, pseudoscientific cancer cures and chemtrail-like theories about Italian incinerator-smoke. And, as Giovanni Tiso noted in July, Grillo’s “5-Star Movement” also has an incredibly creepy backer: Gianroberto Casaleggio, “an online marketing expert whose only known past political sympathies lay with the right-wing separatist Northern League.” Casaleggio has also written kooky manifestoes about re-organizing society through virtual reality technology, with mandatory Internet citizenship and an online world government.

Adbusters could have stopped flirting with Grillo at that point, but it didn’t. Another Grillo puff-piece appeared in its May/June issue. Then the magazine’s outgoing editor-in-chief, Micah White (acknowledged by the Nation as “the creator of the #occupywallstreet meme”) recently went solo to form his own “boutique activism consultancy,” promising clients a “discrete service” in “Social Movement Creation.” Two weeks ago, in a YouTube video, White proposed that the next step “after the defeat of Occupy” should be to import Grillo’s 5-Star Movement to the US in time for the 2014 mid-term elections:

After the defeat of Occupy, I don’t believe that there is any choice other than trying to grab power by means of an election victory … This is how I see the future: we could bring the 5-Star Movement to America and have the 5-Star Movement winning elections in Italy and in America, thereby forming an international party, not only with the 5-Star Movement, but with other parties as well.

That’s an awesome idea. If there’s one thing that the American left needs, it’s to promote quasi-fascist Italian groups. Add the weird pop psychology Scientology-esque ideas, the belief that the real problem in America is advertisements rather than the power behind them, and the idiotic belief that the left has something in common with the Tea Party and you have a publication that I have even less respect for than I did before.

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