“Maybe People Who Aren’t Assholes Would Try Our New Drink. We Don’t Know. Frankly, We Don’t Want to Know. It’s a Market We Could Do Without.”
Dr. Pepper introduces a harebrained ad campaign that seems designed to go beyond the mere garden-variety misogyny so often presented by America’s marketing community and go somewhere really special:
This week, the company unleashed a new campaign on Facebook, including a “man quiz” and a shooting gallery that aims at girly things like lipstick. There’s also an awkwardly worded “10 Man’ments” that includes alleged social network taboos like untagging unflattering photos and the use of “OMG” and smileys.
A shooting gallery? Jesus.